...or a good plumber, dentist, landscaper, therapist...or a storytelling coach.
That's right, finding the right coach, for you, is just like finding any other type of vendor. Get referrals; make contact; communicate with the person; find out if they are a good fit for you.
Over the years (since I used to be a therapist) people have come to me and asked for a recommendation for a good therapist. I would first ask them what they were looking for in a counselor, then make a few recommendations. But then I would always add on, "If, for some reason, you are not happy with this person, try another."
What? "You mean I don't have to choose the first doctor I see and stay with them?" No you don't. Or the first coach either.
Are you looking for someone to tell you what they think? Are you looking for a coach who will give you direct, no-holds-barred critiques? Perhaps you want a coach who will walk you through a series of steps so you can make your own decisions. Do you want someone to hold your hand through the process? Maybe you want a coach who will give you tons of praise and appreciations. Or maybe you want a coach who will, "Just tell you the bad stuff."
It's your time, your money and your sensibilities. It's what you want (and what you can afford). But even the expensive coaches (surgeons, etc.) may not be a good fit for you. And don't forget, you could hire one type of coach today, and need a different type tomorrow. If you have a gig in two days, you may need a coach who can tell you 1-2-3 what the best steps are. A different kind of coach may be needed if you want someone to help with a long-term project that will work hand-in-hand with you along the way.
All coaches (like all storytellers) are different. And that's a good thing. You have many from which to choose. Ask for references. Who have they coached in the past? If that person liked them, ask why. Then, give them a try. If you like them, stay. If not, move to the next. Find one that's a good fiy for you and for your story.
Bu the way...my knee surgeon is Dr. Russell Chick. I highly recommend him.